Colors Infinity, Comedy Central launches new campaign

Colors Infinity, Comedy Central launches new campaign

As the world gears up to celebrate every father’s unconditional love for his kids, India’s leading English Entertainment channels from Viacom18, Colors Infinity, and Comedy Central’s #SafeforDad campaign encourage a simple yet radical and progressive Idea, that no topic is off-limits when it comes to having a conservation with one’s father. T...


Chingari launches GARI Mining program to empower its users

Chingari launches GARI Mining program to empower its users

Short-video sharing social media app Chingari has announced the GARI mining program under which it will offer cryptocurrency with the same name. GARI, the social tokens, will be awarded to creators and users for doing in-app activities. Chingari’s native token, GARI enables creators to monetize their content on the Blockchain with the GARI...


OTTplay enters into streaming; launches 5 OTTs subscription packs with Indian, International platforms

OTTplay Premium debuts with 5 subscription packs

After helping more than five million Indians navigate the complex landscape of OTT content with AI-based personalized recommendations every month, aggregator OTTplay is now making its foray into OTT content streaming with the launch of OTTplay Premium-bundled subscription packs. The five carefully curated subscription packs not only bring tog...


IPL: Hotstar to be impacted; Voot/Jio get digital edge

IPL: Hotstar to be impacted; Voot/Jio get digital edge

By Karan Taurani /Elara Caps With IPL moving away from Star, Disney+Hotstar as a platform will become much smaller, tad above vs other broadcaster OTT apps helped by other cricket content. In terms of SVOD market, they have a share of 25 percent, which will see a sharp drop and potentially move towards Voot or Jio...


IPL: Digital in spotlight; premiums expected

IPL: Digital in spotlight; premiums expected

By Karan Taurani /Elara Caps Win win for BCCI; premiums in line with expectations IPL media rights have fetched INR 484bn, which is largely in line with our estimate of INR 500bn; this is driven by 30%/70% premium on TV/digital base price, which too was in line. In terms of split, 49% of media rig...