AVOD

India’s OTT growth fueled by a surge in AVOD viewership

India's OTT (Over-The-Top) market continues to grow rapidly in 2024, fueled by an expanding AVOD (Advertising-based Video on Demand) audience. According to The Ormax OTT Audience Report: 2024, the number of people who have watched online videos at least once in the past month has reached 547.3 million, representing a growth of 13.8 percent co...