Content - Indian Broadcasting World

Spotify India partners with Amplified Intelligence

Spotify India has teamed up with Amplified Intelligence, a leader in attention measurement, to determine attention benchmarks across Spotify's audio and video ad platforms. The research sheds light on how mood and attention influence ad effectiveness across various platforms, The Economic Times reported. Key Findings from the Study: 1. Brand...

SRK, KJo to host IIFA Awards 2024 in Dubai

Shah Rukh Khan and filmmaker Karan Johar are set to host the International Indian Film Academy Awards (IIFA) 2024 in Abu Dhabi next month.

For the first time, IIFA Awards 2024 will merge the best of Hindi and South film industries including Tamil, Telugu, Malayalam, and Kannada, to c...

EaseMyTrip nets Jacqueline as brand ambassador

EaseMyTrip.com has announced a strategic partnership with Bollywood actress Jacqueline Fernandez, who will serve as the brand ambassador for the online travel tech platform. This collaboration is set to boost EaseMyTrip’s visibility and attract a broader...

WBD launches Audience Insights, Measurement platform

Warner Bros Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that it says enables advertisers to target their campaigns with new levels of precision, across a number...

Zee Cinema sets World TV Premiere of ‘Crew’ for August 25

Zee Cinema is all set to treat its viewers to a blockbuster cinematic experience with the World Television Premiere of ‘Crew’, scheduled for Sunday, August 25, at 1:00 pm. This comedy-drama, which boasts a star-studded cast and an engaging storyline, captiv...

Open internet usage to rise boosting India’s adspend growth: Report

New research from global advertising leader The Trade Desk shows young Indian consumers are increasingly gravitating towards the open internet with 76 percent expecting this trend to continue, which is an indication that the country’s adspend too is poised for growth.

The open intern...

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!