EaseMyTrip.com has announced a strategic partnership with Bollywood actress Jacqueline Fernandez, who will serve as the brand ambassador for the online travel tech platform.

This collaboration is set to boost EaseMyTrip’s visibility and attract a broader audience, leveraging Jacqueline’s extensive fan base and dynamic screen presence, PTI reported.

Jacqueline, known for her adventurous spirit and global travels, is a fitting choice to represent EaseMyTrip. Her passion for travel aligns with the company’s ethos of offering seamless and memorable travel experiences.

Jacqueline will be featured in a series of television commercials and marketing campaigns. These will promote EaseMyTrip’s diverse offerings, from budget-friendly travel packages to luxury experiences, aiming to inspire travelers across India.

With 70.5 million Instagram followers and a significant fan base, Jacqueline’s involvement is expected to enhance EaseMyTrip’s brand image and visibility.

The partnership is part of EaseMyTrip’s long-term strategy to connect with a wider audience and encourage travel exploration. The company aims to leverage Jacqueline’s influence to promote irresistible travel deals and unique experiences.

Rikant Pittie, Co-Founder of EaseMyTrip, “We are thrilled to partner with Jacqueline Fernandez. Her vibrant personality and love for travel resonate with our brand values. We look forward to a fruitful collaboration that will inspire more people to explore the world confidently.”

Jacqueline said, “Traveling has always been an integral part of my life, both personally and professionally. I’m excited to join EaseMyTrip and help make travel more accessible and enjoyable for everyone. I can’t wait to start this journey with the brand.”