New study spotlights power of AR & ads

New study spotlights power of AR & ads

Amplified Intelligence, a trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences.

Conducted in partnership with global media agency OMD, the research initiative fa...


Celebs, including SRK, Rajini, attend Modi swearing-in

Celebs, including SRK, Rajini, attend Modi swearing-in

Indian cinema and entertainment industry personalities Shah Rukh Khan, Kangana Ranaut, Rajinikanth and Akshay Kumar were among the dignitaries who attended the swearing-in ceremony of Narendra Modi as the prime minister for a third consecutive term yesterday evening.

Modi took the ...


Bharat Gaurav Award

Manoj Tyagi honoured with ‘Bharat Gaurav Award’ in France

Manoj Tyagi, the CEO of Sanskar TV Group, has been honored with the prestigious 11th International Bharat Gaurav Award. The award ceremony took place in the Senate (Parliament) complex of France, where Indians who have made remarkable contributions in their respective fields and Indian expatriates from 18 countries were recognized. Accordi...


Netflix unveils animated collaboration with Skydance

Netflix unveils animated collaboration with Skydance

Netflix on Thursday shared new details about upcoming animated films 'Spellbound' and 'Pookoo,' which were made in partnership with Skydance Animation.

'Spellbound' is about Ellian, the young daughter of the rulers of Lumbria, and she has a secret...a myste...


Netflix unveils major TV app redesign after 10 years

Netflix unveils major TV app redesign after 10 years

Netflix started rolling out the first major revamp of its television app in a decade on Thursday, testing changes designed to help viewers more quickly decide what they want to watch. The video streaming pioneer wants to increase the time that viewers spend on the app to help retain customers and draw subscribers to its new, lower-cost plans ...