influencer

Zeefluence to revolutionize influencer marketing

In a digital-first world where brands compete fiercely for consumer attention, influencer marketing is no longer about just creating content—it’s about driving measurable impact. Zee Media Corporation Limited (ZMCL) and IndiaDotcom Digital Private Limited (IDPL) are proud to announce Zeefluence, a revolutionary influencer marketing platform desi...


Ofcom mandates tech firms act against illegal online content

Ofcom mandates tech firms act against illegal online content

Tech companies must start putting in place measures to protect users from child sexual abuse images and other illegal content in Britain from March 17 as enforcement of its online safety regime ramps up.

British media regulator Ofcom said Meta's Facebook, ByteDance's TikTok, Alphabet...


Goafest returns to Goa this year in May

Goafest returns to Goa this year in May

South Asia’s biggest creative festival, Goafest 2025, is set to return to its iconic home in Goa for its 18th edition, bringing together the best minds in advertising, marketing, and media. Organized by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the festival will take pl...