Content - Indian Broadcasting World

Škoda, BBH India roll out ‘You Never Drive Alone’ campaign

Škoda Auto India has rolled out a new integrated brand campaign, ‘You Never Drive Alone’, in partnership with BBH India, marking the launch of its brand-wide service programme, ‘Škoda Super Care’. The initiative is aimed at strengthening customer confidence and ownership experience across Škoda’s entire product portfolio from 2026 onwards. Ac...

Sagar Gonsalvez joins JioHotstar as associate director, performance sales – sports

JioHotstar has bolstered its commercial leadership with the appointment of Sagar Gonsalvez as associate director, performance sales for sports. Based in Bengaluru, Gonsalvez will be responsible for strengthening the platform’s performance-led advertising strategy across its live sports and digital offerings.

Holiday Films, Football drive Dec viewership surge: Nielsen

Holiday programming and marquee football events powered strong viewership gains for major media companies in December, with Disney, Warner Bros. Discovery, Hallmark, Netflix and Amazon emerging as key beneficiaries, according to Nielsen’s December 2025 Media Distributor Gauge.

The Ni...

WhatsApp launches Strict Account Settings vs cyber threats

WhatsApp has announced the introduction of ‘Strict Account Settings’, a new high-security feature aimed at protecting users from increasingly sophisticated cyber attacks. Designed as a lockdown-style safeguard, the feature is particularly targeted at journalists, public figures and individuals who may be at higher risk of targeted digital threat...

‘The Legend of Hanuman’ S6 hits #11 on Ormax top 50 streaming originals

‘The Legend of Hanuman’ Season 6 has emerged as one of India’s most-watched streaming originals of 2025, securing the #11 position in Ormax Media’s Top 50 Streaming Originals in India: The 2025 Story. The milestone underlines the growing mainstream acceptance of animated storytelling in a market traditionally led by live-action...

‘Black Warrant’ star Cheema says initial OTT focus intentional

Actor Paramvir Cheema, who rose to prominence with his critically-acclaimed performances in ‘Black Warrant’ and ‘Chamak’, says as an outsider it was a conscious decision to build his presence first on OTT before stepping into the world of movies.

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EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!