Catch Salt & Spices, a brand from the Dharampal Satyapal Group (DS Group), marked World Food Day with a special celebration on ZEE’s family reality show ‘SAREGAMA’. The brand continued its association with the show for the second consecutive season, reaching audiences across Zee TV and ZEE5 through television, connected TV (CTV) and digital platforms.

According to a DS Group press release today, the special segment highlighted the connection between food, family and home. With the top 13 contestants away from their families, their parents shared special recipes and cherished food memories with them. Hosted by Shreyas Talpade, the segment featured conversations around familiar flavours and the memories associated with home.

The segment also included the Catch Gharwarchi Swaad Meter, which was used to evaluate contestants alongside the show’s regular scoring. Catch Sprinklers added to the food-tasting experience, bringing familiar flavours into the celebration of food and music.

Commenting on the association, Arnab Ghatak Choudhury, Senior General Manager, Marketing, Catch Salt & Spices, DS Group, said food brings people closer, evokes memories and creates a sense of belonging, even when they are away from home. He added that the World Food Day celebration highlighted the emotional connection between food and family, reflecting the brand’s message, ‘Kyunki Khana Sirf Khana Nahi Hota.’