Spy-thriller fans are in for a tangled web of espionage with the upcoming action-packed Amazon original ‘Citadel’, which will make its worldwide debut on Prime Video on April 28, 2023.

The high-stakes spy series will usher in a new type of franchise universe, complete with interconnected stories that span the globe.

Prime Video will release two episodes on April 28 and new episodes every Friday until May 26.

BookMyShow has collaborated with Prime Video to create a high-impact, hyper-focused digital campaign outreach for ‘Citadel’ across relevant circles, targeting cinephiles with an appetite and interest in the ground-breaking global series starring Priyanka Chopra Jonas, Richard Madden, and Stanley Tucci.

The collaboration entails a specially curated, month-long, focused 360-degree campaign launched on BookMyShow, targeting 300+ million impressions through app integrations, owned communication channels such as interactive emails, push notifications on the app, and social media amplification, reaching out to its extensive user base of young, digitally savvy, and high transacting entertainment enthusiasts.

Commenting on the partnership, Samradha Tibrewala, Head – of Partnerships and Revenue, BookMyShow, said, “Brands across industries are increasingly looking to engage with BookMyShow for deeper penetration into the mindshare of young, digitally-savvy and transacting audiences. There is an increasing interest amongst brands to leverage this vast user base to create impactful digital strategies that are both hyper-focused and hyper-personalized.

We are excited to collaborate with Prime Video to drive a digital-first campaign for ‘Citadel’ with a targeted, relevant, highly engaged audience at a scale that finds the content relatable and intriguing and helps further the platform’s adoption and viewership.”

The campaign aims to increase visibility for the Amazon Original Series ‘Citadel’ by strategically placing engaging and interactive bite-sized content throughout the movie-booking journey.

Additionally, BookMyShow will introduce immersive 3D characters of the spy-duo from ‘Citadel’ and carefully curated content that will create FOMO (Fear Of Missing Out) amongst audiences at large by tapping into the massive engagement network of social media through pointed creative engagements.

These highly immersive and engaging visuals, presented in various formats to drive and achieve greater traction, play an important role in generating excitement among audiences and driving viewership to the show.