News18 Studio, the branded content arm of Network18, has appointed Bobby Pawar, a renowned adman and former Chairman & Chief Creative Officer of Havas Group, as its new Creative Consultant.

Pawar brings over 30 years of advertising expertise to the team, having earned more than 400 awards for his work with various brands throughout his illustrious career.

According to a press release from Network18, Pawar will collaborate closely with News18 Studio’s branded content team to spearhead creative initiatives and develop innovative brand strategies. His extensive background includes transformative stints at Publicis and JWT India, where he significantly enhanced their creative reputations and business fortunes. His work has been recognized both in India and internationally, making him a leading creative force in the industry.

Commenting on his new position, Pawar expressed his enthusiasm, stating, “It’s an exciting step for me to help create powerful brand stories through engaging content after having done my bit in conventional advertising. I am thrilled to join the talented team at Network18 and use my experience to push creative boundaries for effective solutions.

“I look forward to helping create compelling content that not only entertains but also inspires and engages audiences, and equally creates impact for brands.”

S Shivakumar, President of News18 Studio, welcomed Pawar’s appointment, saying, “At News18 Studio, we integrate newsworthy content with a story-first approach to drive conversations and achieve brand objectives. Having someone of Bobby’s stature with us will energise our creative endeavours and also inspire our young team. We look forward to Bobby helping us deliver more impactful solutions that resonate with our brand partners.”

News18 Studio partners with purpose-driven brands to lead powerful conversations that contribute to nation-building. Through engaging storytelling, the studio helps brands communicate their vision, spark innovation, and drive positive conversations, making products and services more relatable to consumers, the media statement added.

Recent high-impact initiatives include ‘Mission Swachhta aur Paani’ with Harpic, ‘Sanjeevani – United Against Cancer’ with Federal Bank Hormis Memorial Foundation and Tata Trusts, ‘Period or Pride’ with Whisper, and ‘Sustainable is Attainable’ with Tata Power.