Bisleri International, India’s leading packaged drinking water brand, has entered a three-year partnership with the Emirates Cricket Board (ECB) as its Official Hydration Partner.

The agreement, according to a Bisleri press release, was formalised at the Dubai International Stadium yesterday. This strategic alliance marks a significant step in the company’s expansion in the UAE and reinforces its commitment to championing hydration, wellness and peak athletic performance across global sporting platforms.

Being the official governing body for cricket in the UAE, the ECB oversees the development of the sport across men’s, women’s and U19 categories. Over the years, the ECB has played a crucial role in elevating the UAE’s standing as an emerging cricketing hub, hosting high-impact bilateral series, marquee international fixtures and world cricket tournaments.

As part of the association, the Bisleri branding will appear on the uniforms of the Men’s National Team, Women’s National Team, U-19 Men’s Team, and U-19 Women’s Team. The branding will feature across bilateral series, Asian Cricket Council events and ICC tournaments, strengthening Bisleri’s focus on supporting athletes competing and visibility across high-viewership global cricket platforms.

Chief Operating Officer of the Emirates Cricket Board Subhan Ahmad in a statement said, “We are delighted to start this exciting three-year journey with Bisleri. The Emirates Cricket Board is fully committed to the growth and development of the sport in the UAE and continues to explore and formalise commercial partnerships with leading international brands like Bisleri. We look forward to a mutually rewarding partnership with long term benefits for both the men’s and women’s national teams.”

Head of Commercial for Emirates Cricket Board, Ishan Chopra, added, “This association reinforces our mission to empower UAE cricket talent at every level while proudly representing the nation on the global stage.”

Bisleri International CEO Angelo George said, “Bisleri is synonymous with packaged drinking water. We’re excited to partner with the Emirates Cricket Board as we champion hydration on a global stage. This collaboration brings us closer to passionate cricket fans across India and the UAE and deepens Bisleri’s association with the world of sport. It marks a significant step in expanding our international footprint and building Bisleri as a trusted global hydration brand.”

Bisleri International has also formed a major strategic partnership with the Apparel Group earlier this year to manufacture, market and distribute its products across the Middle East and Africa.