Bisleri International, a leading packaged drinking water player, has unveiled its latest Bisleri #DRINKITUP sports campaign featuring Bollywood star Shahid Kapoor alongside prominent football franchises.

The campaign emphasizes the importance of hydration in sports while encouraging audience to embrace the excitement of football, the company said in a press release.

The film showcases Kapoor stepping onto the football field, accompanied by top Indian football talents, including the national team captain Rahul Bheke and Farukh Choudhary, Lallianzuala Chhangte, Rahul KP and Aakash Sangwan, representing Mumbai CITY FC, FC Goa, Bengaluru FC, Chennaiyan FC and Kerala Blasters, respectively.

Shahid, known for his dynamic screen presence and dedication to his craft, adds a fresh and playful energy to the campaign, making it both engaging and inspiring to the viewers.

Commenting on the campaign, Tushar Malhotra, Director-Sales & Marketing, Bisleri International, said, “Bisleri is proud to champion football and hydration through the latest rendition of our ongoing #DrinkItUp campaign. Partnering with Shahid Kapoor was a natural choice, given his passion for fitness and sport combined with his youthful energy. The campaign is engaging and the interplay between Shahid and the players is entertaining.”

The campaign was conceptualised by Biselri’s in-house creative team and the talent was managed by Wavemaker.