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Star Maa and L&T Metro Rail Hyderabad have come together to create a public safety awareness campaign, ‘Bigg Boss Is Watching You’, with their marquee property, Bigg Boss Telugu.
The campaign aims to encourage people to use caution when traveling on the Hyderabad Metro Rail (HMR).
The public safety campaign has been executed in all 57 metro stations, covering areas including concourse, entry-exit, and check-in areas.
Customized jingles with caution messages are played on all metro trains.
The 100 days campaign period would enable all metro commuters to be aware of safety precautions to be taken during travel and at metro station premises including awareness of safety measures, and rules of the metro, encouraging more usage of the metro rail as the safest and most convenient mode to commute.
