As love takes center stage on Valentine’s Day, BIG FM, a prominent radio network in the country, introduces its heartwarming campaign, ‘Yeh Ishq Nahi Aasan,’ delving into the intricacies of love through captivating stories narrated by renowned storyteller Neelesh Mishra on his popular show ‘Yaadon ka Idiot Box.’

In this campaign, Mishra shares five compelling stories that resonate with listeners, offering profound insights into human connections and relationships. The campaign goes beyond the conventional narratives by featuring snippets from the love stories of celebrated actors such as Shreyas Talpade, Karan Singh Grover, and Bharati Singh, providing listeners with a diverse spectrum of love to enjoy, the platform said in a press release.

The narrative of ‘Yeh Ishq Nahi Aasan’ traverses through the various phases of a relationship, capturing the essence of love from the exhilarating phase of budding romance to the challenges and joys of building a life together. Mishra’s storytelling skillfully explores the nuances of emotional vulnerability, career choices, financial planning, and the experience of raising a family.

Sunil Kumaran, COO of BIG FM, shared his thoughts on the campaign, stating, “As we navigate through life’s many emotions, love stands out as a source of hope and connection. Our latest campaign, ‘Yeh Ishq Nahi Aasan,’ for Valentine’s Day, is all about celebrating love with all its complexities, serving as our heartfelt tribute to its enduring power.”

Kumaran further emphasized the campaign’s goal to inspire, uplift, and remind listeners that love is a profound and enduring gift that enriches human connections. The stories aim to reflect the unique and diverse emotions that define relationships.

The ‘Yeh Ishq Nahi Aasan’ campaign is extensively promoted across platforms, inviting listeners to embark on a unique journey of love with their favorite storyteller, Neelesh Mishra. As BIG FM celebrates the complexities of love, the campaign serves as a poignant reminder that love, in all its forms, is truly the greatest gift that can be shared.

Listeners are encouraged to tune in to ‘Yaadon ka Idiot Box’ on BIG FM to experience these heartfelt tales of love that go beyond the ordinary, celebrating the enduring power of human connections.