BIG FM, one of India’s leading radio networks, is marking the 17th edition of its acclaimed initiative, BIG Green Ganesha, this year with a new fervour, making eco-friendly and plastic-free celebrations even more accessible, further solidifying its role in driving sustainable festivities for a cleaner and greener tomorrow.

Launched in 2008, this purpose-driven campaign has been continuously evolving, promoting environmental awareness and encouraging communities to celebrate Ganesh Chaturthi responsibly, the radio network said in a statement.

This year, BIG FM, in association with the Maharashtra Pollution Control Board (MPCB), Re Sustainability and Recycling Private Limited, will not only further amplify the green message, but also unveil a special BIG Green Ganesha song performed by the renowned singer, Akriti Kakar.

Celebrities like Rajkummar Rao, Patralekha, Sunny Leone, Esha Deol and Palak Muchhal, amongst others, are supporting the cause, promoting sustainable and eco-friendly celebrations nationwide.

A key highlight of this year’s campaign, a media statement from the radio network said, has been the recognition of ‘Green Heroes’ — individuals who are taking significant steps to adopt and promote eco-friendly practices during Ganesh Chaturthi.

Over the course of 10 days, BIG FM’s RJ Rani has been spotlighting these champions by visiting them at their homes, presenting each with an eco-friendly Ganesha idol and a green certificate to honour their commitment to sustainability. These Green Heroes have also been sharing their inspiring stories on air, motivating others to follow in their footsteps.

Sunil Kumaran, BIG FM COO, said, “Even though awareness about environmental conservation has been growing, many people still overlook eco-friendly practices when selecting idols and decorations for Ganesh Chaturthi. With BIG Green Ganesha, we have consistently aimed to create sustainable changes in how this beloved festival is celebrated.

“Each year, we introduce new ways for listeners to engage in eco-friendly practice and we believe that by making sustainability more accessible and encouraging community participation, we can create a lasting, positive impact. This campaign is about fostering a culture of responsibility and care, ensuring that our celebrations respect both tradition and the environment.”

In addition to Mumbai, the BIG Green Ganesha initiative is being celebrated across Hyderabad, Gujarat, Bangalore, Pune, Rest of Maharashtra and Goa. In these markets, the campaign is highlighting and promoting sustainable Ganesha celebrations through various on-ground activities.