BBC Studios Productions has named Kate Norum branded entertainment head. She takes up the new role at BBC Studios h immediate effect.

Norum joins BBC Studios Productions at a time of growth for the business in the branded entertainment space, following recent successes, which include Channel 4 series ‘The Great Home Transformation for IKEA’, ‘Foxy’s Fearless 48 Hours for Land Rover’, and the award-winning ‘Cook Clever’, ‘Waste Less for Hellmann’s – alongside 2045’: Memories of the Future for BBC World News and Hyundai.

She will be responsible for driving BBC Studios Productions’ ad-funded programming business in collaboration with the factual and formats teams, as well as developing new digital routes to market, including leading the recently announced partnership with a modern media company, Tastemade.

She joins from Sky Media where she was working as Branded Content Controller overseeing ad-funded programming, licensing deals, and delivering the first ever ad-funded program to Sky Arts, ‘Adobe’s My Greatest Shot’.

She will report to the Director of Digital & Business Development, Helen Pendlebury, who said, “I’m delighted that Kate is arriving at this key moment of growth for our business as we build on the successes we’ve had to date in the branded space. Our ability to apply our world-class production credentials across a range of genres has resulted in impactful work for many major global brands, and we’re sure Kate’s brilliant experience and industry contacts will be a real asset to our business.”

Norum added: “I’m thrilled to be joining BBC Studios Productions as its first Head of Branded Entertainment. BBC Studios’ reputation for creating world-class content and forging hugely successful partnerships is second to none and I’m excited to get started and take the ad-funded business to even greater heights.”