In a strategic move aimed at enhancing its commercial reach, BBC Studios Asia has announced a new partnership with Mediascope, a leading media representation company in India. With over 45 years of experience and strong regional expertise, Mediascope will now serve as the exclusive representative for BBC Studios’ advertising offerings in India—connecting Indian brands with millions of engaged BBC viewers both domestically and globally.

According to a press release, the partnership will unlock access for Indian advertisers to the BBC’s expansive global platforms—including linear TV, digital, audio, social media, and connected TV. With its premium and highly trusted content ecosystem, BBC Studios is a preferred media destination for global audiences, offering campaigns unmatched visibility and credibility.

John Williams, Vice President, Asia Ad Sales at BBC Studios, said, “We are happy to begin working with Mediascope in India, a country that has continued importance for BBC Studios Asia. It is the BBC’s DNA that drives our future and attracts large and valued audiences. We are in a privileged position to work with Mediascope to offer bespoke TV and digital solutions for commercial clients.”

The collaboration will also integrate the creative strength of BBC StoryWorks, the broadcaster’s award-winning commercial content studio. Known for crafting compelling brand stories for global markets outside the UK, BBC StoryWorks will offer Indian advertisers innovative storytelling formats tailored for both regional and global audiences.

Commenting on the partnership, Marzban Patel, CEO and Founder of Mediascope, said, “The BBC has extensive coverage across India in three powerful languages: Hindi, Tamil and English. It reaches a vast audience with reporting that is both local in relevance and global in impact. This partnership gives Indian advertisers a rare opportunity to connect with a multilingual, influential audience at scale.”

The BBC currently enjoys strong visibility across India through its trusted editorial output and its wide digital, linear, and mobile presence. By leveraging Mediascope’s deep market insights and advertiser network, the collaboration is expected to accelerate the BBC’s commercial outreach in the region—especially at a time when Indian brands are increasingly looking to expand their global storytelling footprint.