LTV cricket

64% LTV cricket viewers find TV-advertised brands more trustworthy: Study

JioStar has released a new study on Linear TV (LTV) cricket audiences, revealing that 64 percent of viewers strongly believe brands advertising on television are more trustworthy. The research, conducted by Kantar, highlights the growing influence of televised cricket on consumer behaviour and brand perception, offering key insights for advertis...


Vineet Jain

ToI Group MD Vineet Jain conferred AIMA top award

Vineet Jain, Managing Director of The Times Group, has been conferred the Lifetime Contribution to Media award at the 70th Foundation Day and 20th National Management Day of the All India Management Association (AIMA) in New Delhi. The honour was presented by Union Education Minister Dharmendra Pradhan. According to a press release, the award...


Amar Vishwas

Amazon MX Player launches courtroom drama ‘Amar Vishwas’

Amazon MX Player has launched its latest courtroom drama ‘Amar Vishwas’, bringing a gripping legal story that explores truth, justice and loyalty. The 10-episode series stars Rajeev Khandelwal in the lead role of an eccentric Mumbai lawyer who fights for the voiceless, while Ravi Behl essays a powerful grey character in the show. According...


Amitabh Bachchan

Amitabh Bachchan is Skill India Digital Hub brand ambassador

Legendary actor Amitabh Bachchan has been roped in to promote the Skill India Digital Hub (SIDH) as part of a new nationwide campaign to increase its outreach, the government said on Sunday, PTI reported Mumbai. The campaign ‘Badhna Hai Toh Yahan Judna Hai’ to accelerate India's Digital Skilling Movement through SIDH was launched by the Minis...