Author: IBW Admin

Mobilla ropes in Kajal Aggarwal for brand endorsements

Mobilla ropes in Kajal Aggarwal for brand endorsements

Lifestyle and mobile accessories brand Mobilla has roped in Indian actor and model Kajal Aggarwal as the company’s face for its brand endorsements. In line with this partnership, the companies marketing collaterals and communication across ATL and BTL including print, digital and electronic media will feature Kajal Aggarwal. Mobilla’s asso...

Google opens door for Android apps

Google search ads beat targets despite global ‘uncertainty’

Google search ads lifted parent Alphabet Inc close to Wall Street sales expectations on Tuesday, sending shares up on relief that the world's biggest seller of online advertising may withstand a global recession better than smaller rivals. A trio of Alphabet executives sounded caution on a call with investment analysts, using "uncertain" or "...

BARC 12th Week: Sun TV leads in all genres

BARC Week29: Sun TV tops all genres; Star Plus leads in HSM

Broadcasting Audience Research Council (BARC) 29th Week (16th July – 22nd July 2022) has released its report. Sun TV continues to dominate the list of top 10 channels for the past few weeks across all genres (All India 2+), the channel registered 2403.14 impressions. Star Maa is in the second spot with2350.48 impressions, and

Spotify introduces new Apple Watch app

Spotify beats expectations, shuts down Car Thing

Spotify reported second-quarter revenue above analysts' estimates on Wednesday helped by a 14 percent jump in paying subscribers, and forecast an upbeat current quarter although it will stop production of its dashboard accessory, Car Thing.
The company's shares ...

Instagram to put ads in user search results

Instagram to become more video-focused over time

Meta-owned platform's head Adam Mosseri shared a video explaining the recent changes to the platform and said it will become more video-focused over time. On the microblogging site Twitter, Mosseri shared a video and mentioned that "there is a lot happening on Instagram right now". "I wanted to address a few things we are working on to mak...