Media, ad experts divided over IPL media rights bid prices

Media, ad experts divided over IPL media rights bid prices

The humongous sum of Rs 48,390 crore (approximately $ 6.2 billion) fetched from media rights of IPL cricket has divided industry experts, with some feeling that the market can easily absorb it, while others said anything 'puffy and inflated' puts pressure on the sport. For advertisers, two separate entities bagging the TV and digital rights a...


Airtel Xstream reaches two million paid subscribers mark; to double down on regional content strategy

Airtel Xstream to target 20mn paid subs; up regional content game

Telecom operator Bharti Airtel has said its video streaming service, Airtel Xstream, has achieved a two million paid subscriber mark, demonstrating a strong pace of growth as an OTT aggregator platform.

Airtel Xstream offers a bouquet of OTT platforms to consumers across mobile and large screen formats.
“We are the fas...


Instagram to nudge teens away from harmful content

Instagram to nudge teens away from harmful content

Meta-owned photo-sharing platform Instagram said that teenage users on the platform will start to see nudges that will encourage them to switch to a different topic if they are repeatedly looking at the same type of content on Explore. This nudge is designed to encourage teens to discover something new and excludes certain topics that may be ...


Zee Marathi launches new show

Zee Marathi launches new show

India’s leading Marathi GEC, Zee Marathi, is set to entice its audience with a new mythological show, ‘Satyavan Savitri’, which offers a visual treat to the audiences with its spectacular 3d visual effects (VFX) that add grandeur and take viewers into different...


Airtel launches its metaverse multiplex

Airtel launches its metaverse multiplex

Bharti Airtel, India’s premier communications solutions provider on Tuesday launched a multiplex on the Partynite metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream premium offering. Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the applicati...


The Q announces new comedy-drama show

The Q announces new comedy-drama show

India’s youngest and fastest-growing Hindi general entertainment channel with a multi-format presence, The Q continues to bolster its content offering while captivating newer audiences across India with its hatke