After the Indian Premier League (IPL), telecom companies are now trying to capitalize on the cricket fever with the upcoming World Cup by launching low-priced data-only packs as well as bundled subscriptions to over-the-top (OTT) platforms, in a bid to push data usage and average revenue per user (ARPU).
Tata Sierra, Rapido, Cadbury top Ormax cricket ad effectiveness study
BARC India halts TV ratings pending licence renewal
CCI clears Birla-led consortium’s Rs 16,660cr IPL champ RCB buyout
Prasoon Joshi to head panel on measures to strengthen film sector
Dhurandhar2′, ‘Main Vaapas Aaunga’ among 2026 H1 BO success
SPNI appoints Rasesh Upadhyay as Deputy CFO
‘The End of Oak Street’ to hit theatres on Aug 14
S8UL partners with YouTube for EWC 2026
Rajinikanth’s ‘Jailer 2’ releasing on October 15
NDTV Profit unveils nominees for Business Leadership Awards 2026 


