IBW Admin - Indian Broadcasting World

Five channels win slots in DD Free Dish 95th and 96th e-auctions

Prasar Bharati has announced the outcomes of the 95th and 96th e-auctions for DD Free Dish, finalising channel allotments for the two-month period from February 1, 2026 to March 31, 2026. The 95th e-auction, conducted for MPEG-2 slots, saw GTC Punjabi and Movi...

Palki Sharma exits Firstpost; Prabhakar named CCO

Palki Sharma has stepped down as Managing Editor of Firstpost, bringing to a close a significant chapter in the digital news platform’s editorial journey. During her tenure, Sharma played a pivotal role in shaping Firstpost’s editorial identity, most notably through the launch and success of its prime-time show ‘Vantage’, which earned recognitio...

Z rolls out ‘Dilfluencer Moments’ to help brands cut through multi-screen clutter

Z has launched ‘Dilfluencer Moments’, a new omnichannel reach solution aimed at helping brands deepen engagement and build memorability across television, digital and social platforms. The initiative comes at a time when the Indian advertising ecosystem has become increasingly crowded, with easy access to media inventory making visibility less o...

Škoda, BBH India roll out ‘You Never Drive Alone’ campaign

Škoda Auto India has rolled out a new integrated brand campaign, ‘You Never Drive Alone’, in partnership with BBH India, marking the launch of its brand-wide service programme, ‘Škoda Super Care’. The initiative is aimed at strengthening customer confidence and ownership experience across Škoda’s entire product portfolio from 2026 onwards. Ac...

Prime Video, Eternal Sunshine announce collaboration with romcom film

Prime Video has announced a landmark collaboration with Eternal Sunshine Productions for its upcoming Original film ‘Don’t Be Shy’, a coming-of-age romantic comedy written and directed by Sreeti Mukerji. The project marks a significant partnership between the streaming platform and the production house founded by Alia Bhatt and Shaheen Bhatt,...

Sagar Gonsalvez joins JioHotstar as associate director, performance sales – sports

JioHotstar has bolstered its commercial leadership with the appointment of Sagar Gonsalvez as associate director, performance sales for sports. Based in Bengaluru, Gonsalvez will be responsible for strengthening the platform’s performance-led advertising strategy across its live sports and digital offerings.

EXCLUSIVE PHOTOS

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!