AT&T TV and its defunct AT&T TV Now sibling will officially become DirecTV Stream, a new unified service spun out of a deal between TPG Capital and AT&T for the telecommunication giant’s streaming properties.
According to The Verge, DirecTV began updating AT&T TV Now customers of the change on August 14th. On the welcome screens of both services’ mobile apps informing them that the change would officially take place on August 26th, a spokesperson confirmed to The Verge.
DirectTV Stream rebrands AT&T’s services acquired in the TPG Capital deal, which did not include HBO Max.
As per The Verge, “AT&T satellite, streaming or IP video customers will automatically keep their video service, any bundled wireless, internet or HBO Max services, and associated discounts with no action needed.”
For unversed, AT&T TV has launched last year as the company’s premium TV streaming experience. AT&T TV Now, the company’s skinny streaming bundle, technically became AT&T TV earlier this year, and new customers could no longer sign up for Now.
As this will be the last significant branding change that AT&T’s existing or future streaming customers see for a while.
Meta’s Muse AI not amusing experts; data privacy concerns raised
Govt. body to examine ‘Satluj’ issue for future course of action
Govt says security concerns led to directions to Z5 on ‘Sutluj
DPOs seek to pare payout to b’casters amid revenue challenges
Indian Govt. to summon Meta over Insta CSAM ads allegations
‘Bhai Tera Star Hai’ trailer packs comedy & chaos
Esports World Cup 2026 begins in Paris
Kay Kay Menon’s ‘Adarsh Baal Vidyalaya’ premieres July 24
Mathrubhumi launches two Onam campaigns
ET NOW extends ‘Closing Trades’ till 4 pm 


