In a scenario where new releases are unable to consistently attract big audiences to theatres, Asianet Movies has come forward to lend its support to the film industry.

It has conceived a special Onam campaign, ‘Oru Padathinu Poyalo’, inviting the audiences back to theatres to experience an unparalleled cinematic experience available only on big screens.

The campaign revolves around reminding audiences of the magic of cinema and encouraging them to watch new releases in theatres.

This campaign has been launched in collaboration with the Kerala Film Producers Association.

Kishan Kumar, Executive Director – Asianet, said, “Since inception, Asianet Movies has taken pride in Malayalam cinema and always stood for its betterment. The underlying motive for this campaign was our comprehensive understanding of the constant challenges faced by creators, artists, producers, distributors, and theatre owners.” He added, “This is the first time a television channel has come up with a campaign to drive higher footfalls in theatres and fight piracy.”