The Andhra Pradesh government will soon launch a Telugu television news channel of its own to highlight Chief Minister Y S Jaganmohan Reddy-led government’s initiatives, ahead of the next general election due early 2024.

The AP State FiberNet Limited (APSFL), a state government entity, will launch the channel under the brand name AP Fiber News.

At its recent meeting, the Board of APSFL cleared the proposal to launch AP Fiber News, PTI reported from Amravati.

To begin with, the channel will beam all news related to the state government through its Fiber-to-Home (FTH) network.

The Chief Minister currently owns the Sakshi television news channel and a newspaper in Telugu.

While AP Fiber News will initially be aired through APSFL’s FTH network, plans are also afoot to rope in the other multi-system operators to beam it on their networks.

“Since it is a government channel, the MSOs will be required to air it. We will later take it to the Direct-to-Home networks as well,” a top official of APSFL noted.