Beats has announced Bollywood actress Ananya Pandey and Gen Z cricketer Shubman Gill as the new faces of its brand in India.

This announcement coincides with the launch of new products, Beats Solo Buds, Beats Solo 4, and Beats Pill. Ananya and Shubman will lead the brand’s existing and future marketing campaigns, reflecting the dynamic energy of Beats’ product lineup, The Economic Times reported.

Ananya Pandey expressed her excitement, stating, “Music has been an essential part of my life, whether I am working out, preparing for a role, or simply unwinding. As someone who has been using Beats growing up, I am excited to be part of the Beats legacy and their journey into India.”

Shubman Gill shared his enthusiasm, saying, “I am thrilled to be a part of the Beats Family as one of India’s brand ambassadors.”