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Amazon MX Player, Amazon’s free video streaming platform, has announced a unique partnership with fintech company ClearTax for the release of ‘Half CA Season 2’, blending youth entertainment with financial literacy.
The collaboration aims to connect reel life with real-life responsibilities by introducing ClearTax’s Agentic AI, India’s first AI-powered personal tax expert available 24×7 on WhatsApp. As part of the campaign, Amazon MX Player launched a video featuring Ahsaas Channa and Gyanendra Tripathi, where the actors explain how the AI assistant simplifies tax filing, planning, and saving—from automatically computing taxes with just a PAN number to resolving queries in the user’s preferred language.
‘Half CA Season 2’, produced by The Viral Fever (TVF), continues the story of CA aspirants Archie and Niraj, exploring their struggles with academic pressure, career uncertainty, and young adulthood. The series resonates with millions of Indian students, and the partnership extends its message beyond the screen by encouraging youth to approach financial matters with clarity and confidence.
Speaking on the association, Aruna Daryanani, Director, Amazon MX Player, said, “At Amazon MX Player, we are constantly looking at opportunities where storytelling can create impact beyond entertainment. With Half CA Season 2, we delve into the challenges and aspirations of CA students, a journey that millions of young Indians can relate to. Our partnership with ClearTax amplifies this message, using the power of entertainment to simplify financial literacy in a way that feels authentic and engaging.”
Archit Gupta, Founder and CEO of ClearTax, added, “At ClearTax, we have been among the first to adopt Agentic AI to automate complex tax processes—making filing, planning, and compliance seamless on platforms as simple as WhatsApp. Our partnership with Amazon MX Player’s Half CA Season 2 allows us to connect with this new generation in a relatable way, combining entertainment with practical tools to prepare the leaders of tomorrow with the clarity and confidence to take charge of their financial future.”
The new season features an ensemble cast including Ahsaas Channa, Prit Kamani, Gyanendra Tripathi, Aishwarya Ojha, Anmol Kajani, and Rohan Joshi. Viewers can stream ‘Half CA Season 2’ for free on Amazon MX Player via the MX Player app on mobile, Connected TVs, the Amazon shopping app, Prime Video, Google TV, Xiaomi TV, Fire TV, and Airtel Xtreme.
