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Balaji Telefilms’ digital arm ALTBalaji has partnered with IT company Telenet to enter Nepal.
Telenet will focus on integration across local billing channels like digital wallets, telecom operators and payment gateways.
The platform has over 89 Indian originals to offer to viewers.
ALTBalaji is known for its shows like ‘Apharan’, ‘Married Woman’, among others, added nine shows in the first half of FY22, taking the overall library to 87 shows.
The new launches in the first half of FY22 included ‘Punchh Beat Season 2’, ‘Broken but Beautiful 3’ and ‘Cartel’.
The company sold 2.9 million subscriptions during H1 FY22 and has an active direct subscriber base of over 1.45 million, Moneycontrol.com reported.
Commenting on the partnership, Divya Dixit, SVP, Marketing & Revenue, ALTBalaji, said, “The partnership with Telenet is a major step for ALTBalaji to go global. The tie-up with the payment gateways will further widen the reach of the platform due to the convenience of one-click transactions that were earlier not possible.”
