Ajit Singh Kaunsal, a veteran in the media and marketing space, has stepped into a new leadership role as Vice President & Head of Marketing at New Media Holding. The announcement was made via Kaunsal’s LinkedIn post, where he shared his excitement about this latest chapter in his professional journey.

With a robust career spanning over 16 years, Kaunsal brings a wealth of experience from leading media and entertainment companies such as MX Player, Sony Pictures Networks India, and TAM Media Research. His professional portfolio includes expertise in brand strategy, digital marketing, content development, consumer research, and business growth — making him a valuable addition to New Media Holding’s leadership team.

According to his profile, Kaunsal is a self-driven and result-oriented professional who thrives on building strategic solutions that drive impact and innovation. Known for his ability to adapt to rapidly changing media landscapes, he has led campaigns that blend creative vision with data-backed marketing strategies, particularly within the OTT and digital entertainment sectors.

In his new role, Kaunsal is expected to spearhead the brand’s marketing vision, digital reach, and consumer engagement efforts — key components as New Media Holding aims to expand its footprint in a competitive and evolving content ecosystem.