Bharti Airtel (Airtel), India’s premier communications solutions provider, on Friday announced an innovative initiative to enable the customers by giving a cashback of Rs. 6,000 on purchase of a new smartphone costing up to Rs. 12,000 from leading brands. Over 150 smartphones are eligible for this.

To avail the benefit offered as part of the ‘Mera Pehla Smartphone’ program, a customer has to recharge with an Airtel prepaid pack of INR 249 or above continuously, as per pack validity, for 36 months, the company said.

Customers have received the cashback in two parts — the first installment of Rs.2,000 after 18 months and the remaining Rs.4,000 after 36 months.

Customers opting for this program were also offered a one-time free screen replacement by Servify in case of damage.

This offers an additional cost benefit up to Rs. 4,800. Customers can enroll within 90 days on the Airtel Thanks App for screen replacement once they are on an eligible recharge pack.

Commenting on the cashback offer, Shashwat Sharma, Director, Marketing & Communications, said, “Smartphones are now a basic need, especially in the post pandemic world, as customers look to access a range of services digitally.”

“As millions of customers across India aspire for a quality smartphone for good online experience, our ambition is to make it easier for them to own the device of their choice. We will continue to bring to market a range of interventions as part of this innovative program and enable customers to get on to the digital highway,” he added.