Prime Minister Narendra Modi’s radio broadcast ‘Mann Ki Baat’ will complete its 100th edition on April 30 and All India Radio is set to launch a unique campaign from Wednesday to focus on the impact of the programme on the transformation of India.

The relevant sound-bytes of the prime minister from each episode of ‘Mann ki Baat’ will be broadcast in all bulletins and other programmes across AIR Network, an official statement said.

The campaign shall be on-air from March 15 and conclude on April 29, a day before the momentous 100th episode, the statement said, according to a PTI report from New Delhi.

The programme, which was started on the auspicious occasion of Vijayadashami in October 3, 2014, has completed its 98 editions till date.

The campaign will bring out 100 identified themes highlighted by Prime Minister Modi in the ‘Mann Ki Baat’ episodes till date.

The campaign shall be carried by various AIR stations, including 42 Vividh Bharati stations, 25 FM Rainbow channels, four FM Gold channels and 159 primary channels in the country. The bytes shall be aired in all major bulletins across all the regions, it said.