Ai plus Smartphone has announced its partnership with ‘Kaun Banega Crorepati’ Season 18, bringing the Indian smartphone brand together with one of the country’s most popular and trusted television shows.

Hosted by Amitabh Bachchan, ‘Kaun Banega Crorepati’ has built a strong connection with audiences over the past two decades through its focus on knowledge, credibility and aspiration.The association reflects a shared focus on trust and long-term consumer confidence.

According to a Ai plus press release, Ai plus Smartphone said its brand is built around transparency, privacy and consumer-first technology.

Through its association with KBC Season 18, the company aims to take its brand vision to audiences across India.

Archi Gogoi, Head of Brand, Marketing & Growth, Ai plus Smartphone and NxtQuantum Shift Technologies, said, ‘KBC is more than a television show; it is a part of India’s cultural fabric.

Over the years, KBC and Mr. Bachchan have built an extraordinary legacy of credibility and trust. As a young Indian brand, that resonates deeply with us.’

Gogoi added that Ai plus Smartphone believes trust needs to be earned through its products, actions and transparency.

The company sees the KBC association as a coming together of the show’s established legacy of trust and Ai plus Smartphone’s ambition to build consumer confidence as an Indian technology brand.

The partnership marks another step in Ai plus Smartphone’s efforts to establish itself as an Indian technology brand focused on trust, privacy and transparency.