aha, the fastest-growing local OTT platform, recently stated that it will invest over Rs.1000 crores over the next three years to expand into more genres and languages and to fund its ambitions to become a complete regional entertainment platform.

By these intentions, aha announced leadership changes with Ajit Thakur, aha’s current CEO, has been elevated to the Board of Directors and will be spearheading the company’s forward-thinking projects, including aha Studio, Ravikant Sabnavis, an industry veteran, will take over as CEO effective immediately.

Welcoming the new CEO, aha’s promoter, Ramu Rao Jupally, said, “We are delighted to have Ravikant on board as the new CEO. aha will surely benefit from his rich experience, which spans many industries. Ravikant is passionate about fostering the growth of homegrown businesses in India, encouraging new ventures, and nurturing emerging talent. We are confident that Ravikant’s unparalleled pedigree and exemplary leadership will propel aha to its next growth phase.”

Commenting on Thakur’s elevation to the board, aha’s promoter, Allu Aravind, said, “Ajit has been with aha since the inception of the company. He has managed to build aha into a brand that has captured the hearts of the Telugu-speaking audience and extended its presence into Tamil. In recognition, we are elevating him to the Board of Directors. In his new role, he’ll continue to guide aha and focus on building newer initiatives, including aha Studio.”

Sabnavis has over 30 years of experience and has honed his skills across organizations in diverse industries, including Star TV, Kingfisher Airlines, Force India Formula One Team, United Breweries, Heinz India, and ConAgra Foods. Sabnavis presently holds concurrent roles as a Charter Member of TiE – Mumbai and a member of the Startups & Entrepreneurship sub-committee of the Confederation of Indian Industry (CII) Western Regional Council.

Speaking on his vision for aha, CEO Ravikant Sabnavis said, “The aha team and I would like to create a truly experiential entertainment platform that every family member can enjoy, ranging from shows & daily series to movies, games, news, and very soon Metaverse. At aha, we are on a mission to redefine how people experience entertainment and tell the stories from Deep India to the rest of the world through diverse and unexplored genres.”