Actor and Parliamentarian Ravi Kishan has joined dhoop and agarbatti brand Ralfh Senses as its brand ambassador, as the Banaras-based company looks to expand its presence and consumer connect across India.

Ralfh Senses said the association brings together Kishan’s profile in Indian cinema and public life with its portfolio of fragrances and pooja essentials.

The collaboration, according to a company press release, was facilitated by the brand’s marketing agency, Substance Communication.

Welcoming Kishan, Ralfh Senses Founder and MD, Ankush Gupta said, “Ravi Kishan’s association with the brand goes beyond his celebrity status.”

He said Kishan’s portrayal of everyday characters and his “deep connection with Indian hearts” made him a true representative of the dhoop and agarbatti brand.

Kishan, commenting on the association, said India’s youth is increasingly embracing spirituality and wellness rituals. He said Ralfh Senses’ focus on fragrance, mindfulness and everyday poojarituals complemented his personality and the values he has represented on and off screen.

Ralfh Senses said it was launched with 12 products and has expanded its portfolio to more than 300 products in less than two years.

The brand said Kishan’s appointment is aimed at further strengthening its consumer presence and positioning in the fragrance and pooja essentials category.