In a resounding affirmation of its digital leadership, ABP News has emerged as the most-watched Indian news channel on YouTube in Week 13, setting a new benchmark for online news consumption.
The channel’s exceptional performance marks a major milestone, not just in terms of numbers, but in the rapidly shifting habits of Indian viewers gravitating toward digital-first news platforms.
As per data released by Broadcast Audience Research Council (BARC) and YouTube analytics tools, ABP News clocked a staggering 45.5 crore (455 million) views on its official YouTube channel, surpassing all other national competitors across Hindi and regional news formats. This unprecedented surge reflects the channel’s consistent efforts in blending traditional journalism with digital-savvy storytelling.
ABP’s rise on YouTube is no accident. With a strong focus on real-time news updates, explainers, live streams, and high-engagement formats like panel discussions and on-ground reporting, the channel has effectively captured the attention of India’s growing mobile and online audience. From covering breaking political developments to offering in-depth election analysis, ABP News has become the go-to platform for those seeking credible and fast news on digital.
Industry experts believe this momentum is a reflection of changing viewer preferences, especially among younger and Tier-2/Tier-3 audiences who rely on YouTube and OTT platforms for daily news consumption. ABP News has tapped into this trend by optimizing its content for mobile screens, maintaining a 24×7 digital newsroom, and integrating audience feedback into its programming decisions.
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