ABP News’ ‘Saas Bahu Aur Saazish’ completes 18 years
Custom Image
Go Back
3 years ago 06:57:58am Television

ABP News’ ‘Saas Bahu Aur Saazish’ completes 18 years

New Delhi, 12-October-2021, By IBW Team

ABP News’ ‘Saas Bahu Aur Saazish’ completes 18 years

ABP News’ number one entertainment show in the Hindi news genre, ‘Saas Bahu Saazish’ (SBS) has completed 18 years in the television news industry.

SBS has earned a special place in the hearts of all entertainment enthusiasts over the years by combining the finest of news and entertainment both on and behind the camera, to deliver a superior and wholesome viewing experience, the company said in an official statement.

The show started in the early 2000s when the male viewership has been traditionally dominated on the news channels, but after releasing the SBS, ABP News turned out to be a ground-breaking show, which presented women as new TG of the news viewership and genre.

In the last two decades, the entertainment industry has evolved dramatically. And since the inception of OTT, consumers have had a wealth of options to choose from. However, SBS has managed to evolve with the changing times while maintaining its popularity and undisputed leadership position.

Over the years many channels have attempted to replicate this format, but none have been able to match SBS’s popularity and fan base, ABP Network said.

The fact that its anchor, Aditi Arora Sawant, has been hosting the show for the past 18 years, speaks volumes about the kind of adulation the audiences have for her and the show.

Commenting on SBS’s 18 years journey, Avinash Pandey, CEO of ABP Network, said, “Saas Bahu Aur Saazish has remained successful throughout the years due to fact that the audiences have been able to engage with the content on a personal level. The fun-filled and  light-hearted content presented by Aditi Arora Sawant has kept the audiences asking for more. Kudos to the entire SBS team for masterfully navigating the show for the last 18 years. It shows that an old show can continue to lead the genre if the content is innovative and original. I am also grateful to our audiences for their continued support.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Our Events

  • img
    SatCab Symposium

    SatCab symposium organized by Aavishkar Media Group is an annual event. It's a well-informed event where we have a panel discussion on the current affairs and future forecasting on our industry.

  • img
    Ratna Awards

    BCS Ratna Award organized by Aavishkar Media Group is an annual event. In this award function, a community of our industry is honored by receiving the award for the contribution of their work.

  • img
    Chetna Yatra

    Chetna Yatra organized by Aavishkar Media Group is an annual event. Held by Dr. AK Rastogi, Chairman of Aavishkar Media Group. Pilgrimage India in his car for connecting the people of our industry.

  • img
    Imaan India Sammaan

    Imaan India Samman is an event mobilized by Aavishkar Media Group, which was launched in 2012. Giving the award to the NGOs for giving their contribution to society.

Youtube Videos