ABP Network has announced the appointment of Samvrit Bhattacharya as the national sales director for digital sales.

Based in Noida and reporting directly to Rupali Fernandes, Bhattacharya will focus on scaling revenue, delivering impactful client solutions, and driving innovation in ABP Network’s digital sales sector, the channel said in a press release.

Bhattacharya brings over 25 years of media sales experience to his new role. His previous position was with Indiadotcom Digital Pvt. Ltd. (formerly Zee Digital), where he excelled in scaling revenue, cultivating client relationships, and fostering innovation. His extensive background includes roles at Times Global, TV18, Star India, and ABP (Print), showcasing his expertise in launching and managing brands across various platforms and driving revenue growth.

Rupali Fernandes, Chief Revenue Officer at ABP Network, expressed her enthusiasm about the appointment, stating, “ABP Network extends a warm welcome to Samvrit as he embarks on this new journey with us. We are excited to have him on board and look forward to his contributions towards our continued success. Under his leadership, I am confident our digital business will soar to new heights.”

Outside of his professional achievements, Bhattacharya is known for his passion for sports and music, enjoying football and cricket while also being an avid music lover.

ABP Network looks forward to leveraging Bhattacharya’s expertise and leadership as it continues its journey of excellence in digital sales.