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ABP Network continues to dominate the video news landscape, with ABP Majha and ABP Ananda securing the top spots in their respective regional segments according to the latest Comscore VMX data for August 2024.
ABP Majha, catering to the Marathi audience, reached an impressive 19.9 million viewers, while ABP Ananda, serving the Bengali audience, captivated 17.6 million viewers, cementing their positions as the most trusted news sources in their regions.
ABP Ananda’s remarkable success in August was further highlighted by its staggering 413 million video views, reflecting a more than double month-on-month growth. This sharp increase emphasizes the channel’s dedication to providing engaging, relevant content that resonates with its audience.
On a broader scale, ABP Majha has accumulated 1.5 billion video views in FY24-25 so far, showcasing a significant 65 percenr growth in viewership from April to August 2024 compared to the same period in 2023. This achievement marks the highest growth in the Marathi market, reinforcing ABP Network’s dominance in regional news.
