In a significant milestone, ABP Ananda, West Bengal’s leading Bengali news channel, is set to celebrate the 10th year of its renowned food festival, ‘Khaibaar Paas.’

Scheduled from January 25-28, 2024, from 1 PM to 9:30 PM at the Baghbazar Sarbojanin Durgotsav Exhibition Ground in North Kolkata, this edition promises to be the most memorable yet, featuring over 50 food stalls, the channel said in a press release.

This landmark edition not only commemorates a decade of culinary excellence but also marks a significant shift by venturing into North Kolkata for the first time.

Traditionally held in the Southern part of the city, this expansion broadens the festival’s reach, inviting new communities to partake in the grand celebration of Bengal’s diverse cuisine and cultural heritage.

As a staple in the state’s culinary calendar, ABP Ananda’s ‘Khaibaar Paas’ unites the finest restaurants and food joints for a spectacular celebration of Bengali cuisine. Drawing food enthusiasts from across the region, it has established itself as a must-visit event, showcasing both traditional and contemporary takes on Bengali cuisine.

Beyond the delectable offerings, ‘Khaibaar Paas’ is a celebration of community and togetherness. It serves as a platform for local culinary artisans, a stage for emerging talent, and a melting pot of flavors where everyone is welcomed to savor the richness of Bengali cuisine.

The 10th edition will provide a significant platform for the event’s sponsors and partners to showcase their brands in front of large audiences. Presenting sponsors for this year’s edition include Jaya Biscuits, Sudha, Solaris Shalimar, Foodie Folks, Weikfield, Doctor’s Choice Cooking Oil, and Catch Masale. The festival is co-powered by Shanghai-Flavours of China Town, Rungta Steel TMT Bar, Dear Government Lotteries and is partnered by Saha Textile, Softovac (Lupin), Kajaria, Federal Bank – Speak for India. The Digital Partner for the food festival is ABP Live, while its Print Partner is t2, and the Venue Partner is Baghbazar Sarbojanin Durgotsav Ground.

ABP Ananda’s commitment to hosting ‘Khaibaar Paas’ annually reflects its unwavering dedication to Bengal’s cultural tapestry. Beyond being a food festival, it symbolizes the channel’s profound connection with the community, reinforcing its role as more than just a news channel. By curating this grand celebration of Bengal’s culinary heritage, ABP Ananda continues to embody its commitment to showcasing the essence of Bengal’s traditions, fostering community bonds, and nurturing the spirit of togetherness that defines the brand.