Aaj Tak has set a new benchmark with its comprehensive coverage of the Union Budget 2024, reaffirming its position as the leading Hindi news channel.

The latest BARC data shows that Aaj Tak was the most-watched channel during Finance Minister Nirmala Sitharaman’s live speech and throughout Budget Day.

According to a press release, during the live telecast of the Finance Minister’s speech on July 23 from 11:00 am to 12:30 pm, Aaj Tak led the Hindi news segment with a notable 15.2 percent viewership share. This dominance extended throughout the entire day, with the channel maintaining a 14.9 percent share over the 24 hours, highlighting its strong audience engagement.

Aaj Tak also achieved a significant milestone in digital viewership. The channel’s YouTube Live stream of the Finance Minister’s speech garnered an impressive average concurrent user count of 127.9k, demonstrating its leadership and impact on digital news viewership.

During the Finance Minister’s live speech, Aaj Tak secured a 15.2 percent viewership share, leading the Hindi news segment. The speech, which detailed the Union Budget 2024, was a crucial event, and Aaj Tak’s coverage ensured viewers received in-depth analysis and insights.

Aaj Tak’s dominance continued throughout Union Budget Day, maintaining a 14.9 percent viewership share. The channel’s comprehensive coverage, including expert analyses, panel discussions, and detailed breakdowns of the budget’s implications, resonated with viewers.

In addition to its television success, Aaj Tak’s digital presence also shone brightly. The YouTube Live stream of the Finance Minister’s speech attracted an average concurrent user count of 127.9k. This achievement underscores Aaj Tak’s significant impact in the digital realm, cementing its role as a key player in both traditional and online media.

The channel’s success across platforms showcases its ability to deliver high-quality, engaging content to a wide audience. Aaj Tak’s comprehensive coverage of the Union Budget 2024 highlights its commitment to providing viewers with reliable, in-depth news.

Aaj Tak‘s unmatched coverage of the Union Budget 2024 has solidified its position as the leading Hindi news channel. With impressive viewership shares on both television and digital platforms, Aaj Tak continues to set the standard for news coverage in India.