AajTak, in a remarkable demonstration of its unparalleled reach, emerged as the leading news channel in India on the day exit polls were announced on Saturday, the news channel said.

According to the latest viewership data, Aaj Tak’s exit poll coverage garnered an audience greater than two to three times the combined viewership of all other Hindi news channels on the primary feed, a media statement from the news outlet stressed.

The channel resonated strongly with viewers, if all feeds were combined, the news network said, adding, this was the highest prime time concurrency reported by any news channel in the last one year.

Aaj Tak’s success is matched by sister channel that too maintained the No. 1 position across the four hours on Saturday between 6-10 pm.

This makes streaming a strong media platform for advertisers, it said.