Goafest 2026 is gearing up for the grand finale of Advertising Rocks Season 4 with an impressive line-up of jury members joining the musical talent competition. Acclaimed lyricist and CBFC Chairman Prasoon Joshi and popular singer Neeti Mohan will headline the jury panel for the finale alongside renowned musicians Merlin Dsouza and Rajeev Raja.

According to a Goafest press release, the fourth season of Advertising Rocks has emerged as the biggest edition of the platform so far, receiving over 50 entries from advertising and media professionals across the country. The event has steadily built its identity as a unique talent platform where industry professionals showcase their musical abilities beyond the workplace.

The finale jury panel will feature Merlin Dsouza, composer-director, pianist and Founding Partner at BrandMusiq, along with Rajeev Raja, Founder and Soundsmith at BrandMusiq. Meanwhile, the semi-finals jury will include Manta Sidhu, Founder and Director of Culture Connect India and The Music Academy Gurgaon, and Subhash Kamath, former CEO of BBH India and former Chairman of ASCI, alongside Merlin Dsouza and Rajeev Raja.

The semi-finals are scheduled to take place on May 20 during Day 1 of Goafest 2026, where 20 shortlisted participants will compete for a place in the high-energy grand finale on May 21 at the main Goafest stage. Contestants will perform in Solo and Duet categories across both Indian and International music formats, covering everything from Bollywood tracks to global chartbusters.

Expressing her excitement about joining the jury, Neeti Mohan said music has the power to connect people and Advertising Rocks perfectly captures that spirit. She added that she is looking forward to witnessing the performances at this year’s finale.

Manta Sidhu also praised the initiative, stating that music serves as a strong stress reliever and appreciated Goafest for creating a platform where advertising professionals can explore their creative side outside their daily work environment.

Merlin Dsouza described Advertising Rocks as a celebration of raw creativity within the advertising industry, while Rajeev Raja shared his enthusiasm about being part of the jury and discovering musical talent from across the industry.

Presented by Big FM and powered by BAE, Advertising Rocks Season 4 continues to grow as one of the most engaging segments of Goafest. The festival itself will take place from May 20 to 22 at Taj Cidade De Goa Horizon, bringing together leaders and professionals from the advertising, marketing and media sectors.