Zee 24 Ghanta is gearing up to deliver extensive counting day coverage for the West Bengal elections with its special programming ‘Banglar Maharan 2026 – The Battle for Bengal’, scheduled to begin at 6 am on May 4. The channel aims to position itself as a go-to destination for real-time election updates, combining live reporting with data-driven insights across television, Connected TV (CTV), and YouTube platforms.

According to a press release, the coverage will feature updates from 87 counting centres across the state, with reporters stationed on the ground to ensure comprehensive and immediate reporting. The programming will bring together expert panels, political voices, and analysts, offering viewers a deeper understanding of the trends, voter behaviour, and the factors shaping the final mandate.

The channel has designed its coverage to go beyond just numbers, integrating advanced graphics, real-time data analytics, and editorial insights to present a clearer and more contextual picture of the election outcome. From early leads to final results, the broadcast will aim to provide a seamless viewing experience throughout the day.

Raktim Das, CEO of Zee Media Corporation Limited, highlighted the evolving nature of election coverage, stating that audiences today expect not only speed but also depth and clarity. He noted that the network continues to invest in data-led formats that help viewers better interpret electoral outcomes and their broader implications.

Echoing a similar sentiment, Pew Roy, Deputy Editor at Zee 24 Ghanta, said the focus remains on decoding the story behind the mandate rather than just presenting figures. With a strong on-ground presence and a robust panel of experts, the channel intends to offer credible and comprehensive insights throughout the counting day.

The special programming is backed by multiple partners and sponsors, further strengthening its scale and reach. As the state awaits the final verdict, Zee 24 Ghanta’s ‘Banglar Maharan 2026’ is set to bring viewers continuous updates, sharp analysis, and a complete picture of the electoral battle as it unfolds.