Vertigo TV, a content and media company focused on digital storytelling, has announced a strategic collaboration with Balaji Studios, a division of Balaji Telefilms Ltd, to produce a new slate of vertical micro-dramas for the rapidly evolving digital entertainment ecosystem.

This partnership, according to a press release issued by Balaji Studios yesterday, marks an important milestone for both companies aiming to redefine Hindi vertical micro-drama storytelling for mobile-first audiences.

The collaboration will bring together the creative expertise of Balaji Telefilms with the digital distribution strength of Vertigo TV, an app that focuses on Indian and international vertical micro-dramas.

Nitin Burman, Chief Revenue Officer, Balaji Telefilms Ltd, said, “At Balaji Studios, we see micro-dramas as immersive, high-impact storytelling designed for how audiences consume content today — quick, engaging, and emotionally immediate. Our collaboration with Vertigo TV allows us to craft more Indian narratives that are sharp in form yet rich in impact. We will redefine how stories are discovered, felt, and shared in a fast-moving digital world.”

Former D2H CEO Anil Khera is the founder and CEO of One Take Media Co, which launched the vertical micro-drama app Vertigo TV in India in September 2025. Under Khera’s leadership, the platform focuses on delivering high-quality, short-form, mobile-native content.

Emphasising the strategic importance of the partnership, a Vertigo TV spokesperson said that they were constantly exploring new ways to tell stories that connect with modern audiences. “Collaborating with Balaji Telefilms, a pioneer in Indian entertainment, is a significant step in our journey, the spokesperson added.

Vertigo TV focuses on delivering short, immersive and mobile-optimised storytelling experiences. The platform aims to capture the growing popularity of vertical-format content, particularly among younger audiences who increasingly consume entertainment on smartphones.

This partnership represents a large-scale initiative in India dedicated to producing premium vertical micro-drama content , the release said, adding, together, they aim to create a new category of storytelling that delivers high-quality content tailored for the Indian audience, reflecting real Indian contexts and narratives.

With this collaboration, the companies will jointly develop a line-up of original vertical microdramas across genres, including romance, thriller and youth-oriented stories.