Packaged drinking water brand Bisleri has announced its continued association as the Official Hydration Partner with five leading IPL T20 cricket franchises — Delhi Capitals, Punjab Kings, Sunrisers Hyderabad, Rajasthan Royals and Royal Challengers Bengaluru.

With a legacy spanning over five decades, Bisleri International continues to champion hydration as a critical pillar of performance, building one of the region’s most expansive sports marketing portfolios across India and the Middle East, a company press release said yesterday.

The ongoing partnerships further deepen the brand’s association with high-energy cricketing platforms that resonate strongly with passionate audiences.

Expressing enthusiasm on the extension of this partnership, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “The (IPL) T20 cricket season is one of the biggest sporting spectacles in the world and represents one of our largest sports partnerships at Bisleri. As we mark our fourth consecutive season of hydration partnerships with some of the most celebrated cricketing franchises in the country, it provides a powerful cultural moment to engage with consumers at scale.

“Through integrated activations across retail, on-ground experiences and digital storytelling, we aim to enhance visibility while continuing to champion the importance of everyday hydration as an essential part of performance and lifestyle.”

Sunil Gupta, CEO, Delhi Capitals, said that over the years this association has evolved into a strong and meaningful collaboration, and together the two organisations aim to create “memorable experiences for our fans.”

Satish Menon, CEO, Punjab Kings, said, “This long-term partnership aligns with our vision of working in collaboration with the brands that share values of performance, consistency and fan-first engagement.”

Alok Chitre, Chief Operating Officer, Rajasthan Royals, said “Continuing our partnership with Bisleri reflects a strong and valued association for the Royals, centred around elevating the fan experience. This season, we look forward to championing the partnership through engaging digital content and unique on-ground activations that bring us even closer to our fans.”

K Shanmugam, CEO of Sunrisers Hyderabad, said Bisleri’s legacy of quality and consistency makes them a natural fit for their ecosystem. “This partnership reinforces our focus on working with brands that bring tangible value to our team, our players, and our fans,” he added.

The partnerships are designed to bring fans closer to the action. From limited-edition team bottles to high-energy stadium experiences, retail activations, and interactive digital content throughout the season, the campaign will take an integreated look

With partnerships spanning 120+ sporting associations, Bisleri, the press release added, commands one of the largest hydration portfolios across India and the Middle East, cutting across virtually every major sporting genre.