SonyLIV has secured a slate of brand partnerships for the Indian edition of the globally known TV game show Wheel of Fortune, which will be hosted by Bollywood actor Akshay Kumar. The show, making its debut in India, blends a globally popular format with high-voltage entertainment, humour and audience interactivity, positioning itself as a large-scale family viewing experience.

According to a SonyLIV press release, the show has attracted several prominent brands as sponsors, signalling strong industry interest around the property. Maruti Suzuki India has joined as the Co-Presenting Sponsor, while other partners include StockGro, Maaza and Acko. The partnerships aim to strengthen viewer engagement and expand the show’s reach across digital platforms.

Blending the nostalgia of the internationally loved format with contemporary entertainment, the Indian version of ‘Wheel of Fortune’ is being positioned as a spectacle that celebrates dreams, aspirations and life-changing moments. The show will combine gameplay, celebrity appearances, comedy and human-interest stories to create a dynamic viewing experience designed to appeal to audiences across age groups.

Partho Banerjee, Senior Executive Officer (Marketing & Sales) at Maruti Suzuki India, said the company’s association with Sony’s entertainment properties has been long-standing. “Maruti Suzuki India has enjoyed a strong association with Sony TV, and witnessing the phenomenal scale and audience response to Wheel of Fortune made it a natural progression for us to extend this partnership onto SonyLIV as well. The show’s positivity, family connect, and celebration of aspirations resonate deeply with our brand philosophy, and we are delighted to be part of a property that brings joy and togetherness to viewers across platforms,” he said.

Ranjana Mangala, Head – Sales, Digital Business at SonyLIV, highlighted the growing demand for premium entertainment content on connected devices. She said ‘Wheel of Fortune’ combines nostalgia and large-scale engagement, making it an attractive proposition for brands looking to connect with audiences across platforms.

“The strong interest from marquee brands reflects the growing power of premium entertainment on SonyLIV, amplified by rising Connected TV consumption and strong co-viewing behaviour that bring families together on the biggest screen at home,” Mangala noted.

With a globally recognised format, a star-led presentation and the backing of multiple brands, the Indian edition of ‘Wheel of Fortune’ aims to establish itself as a mass-appeal entertainment property on SonyLIV, bringing together audiences through a mix of gameplay, storytelling and interactive viewing experiences.