Banijay Asia’s reality show ‘The 50’ has emerged as the most-watched show on OTT, clocking 6.5 million views on JioHotstar, according to the latest Ormax Media viewership report.

The show’s performance comes amid intense competition, ranking alongside major titles such as the ICC World Cup, Women’s International Cricket and premium scripted content like ‘Dhurandhar’.

The figures were shared in a recent industry update, highlighting the growing popularity of large-scale unscripted formats in India’s evolving digital entertainment space. The achievement underlines strong audience engagement for the show and signals a rising appetite for innovative reality programming on streaming platforms.

Adapted from the globally successful format ‘Les Cinquante’, ‘The 50’ is positioned as one of the most ambitious reality formats mounted in India. The show features 50 prominent personalities drawn from television, reality franchises and the digital ecosystem, brought together in a palace-style environment designed specifically for the format. Its structure is driven by strategy, social negotiation and survival, moving away from traditional audience voting mechanisms.

A key feature that distinguishes ‘The 50’ in the Indian reality segment is its fan-first prize model. Under this format, the final cash reward is not awarded to the winning contestant but to one of the winner’s registered followers, selected through the platform. The concept is aimed at transforming viewers from passive audiences into active participants in the show’s outcome.

Commenting on the milestone, Deepak Dhar, Founder and Group CEO, Banijay Asia & EndemolShine India, said the show’s performance reflects the growing acceptance of global formats among Indian audiences when adapted thoughtfully for local viewers. He noted that emerging as the most-watched OTT show alongside major sporting events and premium scripted content demonstrates the strength of the format, production scale and audience engagement.

Internationally, ‘The 50’ has established itself as a successful global format with adaptations across several markets. Its strong reception in India highlights the scalability of global intellectual properties and their ability to connect with local audiences through culturally relevant casting, storytelling and high production values.

The show’s success also reflects Banijay Asia’s continued momentum in the unscripted content space. Over the past year, several of the most-watched non-fiction titles across platforms have been produced by the company, strengthening its position in the premium reality and non-fiction segment.

With ‘The 50’, Banijay Asia has further expanded its presence in India’s entertainment ecosystem, setting new benchmarks in reality television through format innovation, large-scale production and enhanced audience engagement, while underscoring the growing demand for high-impact unscripted content across OTT and television platforms.