India’s fast-growing shapewear segment saw a standout moment on ‘Shark Tank India Season 5′ as Krvvy emerged victorious from a high-stakes face-off, securing a marquee deal inside the Tank.

The function-first shapewear brand raised Rs.1.2 crore for a 3 percent equity stake from Namita Thapar, valuing the company at Rs.40 crore, in a move that underlined strong investor confidence in its business model and execution.

As highlighted in a press note from Krvvy, the deal came after an intense pitch-off with another emerging shapewear brand, where Krvvy’s clarity of purpose and sharp growth metrics stood out. Founded in 2023 by Yash Goyal and Anant Bhardwaj, the brand’s journey drew particular attention for breaking conventional norms, with two male founders building a women’s innerwear and shapewear label focused on solving everyday, often unspoken issues of fit, comfort and inclusivity.

Inside the Tank, the founders’ growth story sparked candid reactions from the Sharks. Anupam Mittal openly reflected on a missed early opportunity, recalling his earlier interaction with the entrepreneurs when the business was still generating just a few lakhs in revenue. “Pehle mujhe rone do… Sorry maine pehle aapko decline kar diya tha jab aapki 2–3 lakh ki revenue thi,” he said, acknowledging how far the brand had come in a short span.

What truly caught the Sharks’ attention was Krvvy’s speed of scale. With revenues touching Rs.6 crore in just seven months and a projected annual run rate of Rs.15 crore, Namita Thapar pressed the founders on the mechanics behind the surge, asking pointedly, “1 crore se 15 crore kaise?” She aligned closely with the brand’s comfort-first philosophy and its aim to make shapewear an everyday innerwear essential for Indian women, especially as demand continues to rise from Tier 2 and Tier 3 markets.

Positioned as a brand built for Indian body types at an accessible price point, Krvvy offers a wide portfolio spanning innerwear, shapewear, bodysuits and accessories. The Sharks were visibly impressed by the premium feel and quality of the products, crafted with a blend of 65 percent polyamide and 35 percent spandex, reinforcing the brand’s focus on functionality without compromising comfort.

Throughout the pitch, the founders emphasised that innovation for them begins with listening closely to consumers, a belief that has shaped both product development and market strategy. With fresh capital and strategic backing now in place, Krvvy plans to accelerate its growth roadmap, expand its product lineup and explore experience-led physical stores over the next year.

The deal marks a defining milestone for the young brand, which entered the Tank with a bold idea and walked away with investor conviction, setting the stage for its next phase of growth in India’s competitive shapewear market.