TV ad market under pressure, but post-GST recovery shows promise: JioStar’s Kevin Vaz
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3 hours ago 02:32:37pm Television

TV ad market under pressure, but post-GST recovery shows promise: JioStar’s Kevin Vaz

New Delhi, 20-January -2026, By IBW Team

JioStar

JioStar delivered a resilient operating performance during the quarter despite a challenging macroeconomic environment, supported by steady subscription growth and record digital entertainment monetisation. Kevin Vaz, CEO – Entertainment, JioStar, said the company managed to post healthy EBITDA even as advertising spends remained uneven across sectors.

According to a report by The Economic Times, Vaz was speaking during Reliance Industries’ Q3 FY26 earnings call, where he highlighted the strength of JioStar’s balanced revenue mix. He noted that subscription revenues across both digital and television platforms remained strong, helping the business navigate a period marked by cautious advertiser sentiment and broader economic uncertainty.

Vaz said the quarter reflected the company’s ability to stay resilient amid headwinds. He pointed out that the balance between subscription income and advertising continued to provide stability at a time when demand patterns remain inconsistent. While linear television advertising faced pressure, digital entertainment emerged as a major growth driver for the company.


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