Indian football body invites bids for ISL b’cast, media partners

The All India Football Federation (AIFF) has invited bids to appoint a broadcast partner for the media, broadcast, digital and production rights of the Indian Super League (ISL) 2025–26 season, with the scope centred on end-to-end live production and worldwide distribution of matches across television and digital platforms.

The selected bidder will be responsible for producing and transmitting international-standard live coverage of all league fixtures, along with ancillary programming, highlights and shoulder content for the ISL, which has been dogged with controversies in recent times and the latest edition could be a truncated one.

Under the tender, the broadcast partner will handle live world-feed production for a total of 91 matches in the 2025–26 season, played in a home-and-away round-robin format. The scope of work includes multi-camera coverage, commentary production, graphics and data integration, uplink and transmission and delivery of both clean and commercially enhanced feeds, as well as digital and OTT streaming, mobile distribution and archival rights.

The duration of the contract will run from the issuance of the letter of award until one month after the completion of the final ISL match of the 2025–26 season, covering the entire production and distribution lifecycle. The rights are global in nature, allowing the selected bidder to exploit media rights worldwide, subject to AIFF regulations and approvals.

AIFF, the national governing body for football in India, said the request for proposal (RFP) aims to engage an experienced broadcaster or internet operator with proven capabilities in live sports production and large-scale distribution.

Bidders are required to demonstrate prior experience in broadcasting professional sports leagues, along with the technical infrastructure needed to deliver high-quality live feeds and digital reach.

While the tender does not specify a base value, bidders are required to quote a commercial fee payable to AIFF for the rights package. Selection will be based on a quality-and-cost-based evaluation, with technical capability carrying a 70 percent weightage and financial bids accounting for the remaining 30 percent.

(Image courtesy Indian Super League website)

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Indian football body invites bids for ISL b’cast, media partners

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